The best B2B salespeople are not the pushiest. They are the ones clients trust, come back to, and recommend. This self-paced programme shows business development and sales people how to build that trust on purpose: understand the client deeply, add value before you ask for anything, and grow into a genuine trusted advisor.
Who is this course for?
It is for business development managers, account managers and sales staff in New Zealand businesses who sell to other businesses and want longer, deeper, more valuable client relationships.
It suits people new to a BDM role who want a strong foundation, and experienced sellers who want to move from chasing transactions to being the advisor clients rely on.
What you’ll build
The trusted advisor foundations
The habits that turn a supplier into an advisor. Tap each card to see what it covers.
Tap or select a card to flip it.
What’s inside
Twenty-one lessons across eight themes, from the trust foundation to catalyst leadership.
- The trust foundationClient relationships and value negotiation
- Deep client understandingCuriosity, site visits, values and goals
- Proactive value addInsight architecture beyond transactions
- The differentiatorEarning and keeping trusted-advisor status
- A growth mindsetProfessional resilience under pressure
- Stakeholder perspectivesThe client, the manager and external experts
- Catalyst leadershipBackbone and heart, coaching and feedback
- Putting it to workTurning the programme into your own client plan
Why it matters
Clients do not leave advisors they trust.
Trust is the difference between a supplier who gets squeezed on price and an advisor who gets the call first. This programme builds that trust deliberately, not by accident.
Enrol today
$59 + GST, one-off
One-off payment, yours to revisit anytime. Enrol yourself, or talk to us about rolling it out across a sales team.
Self-paced online · 21 lessons · made in New Zealand
Common questions
Who is the programme for?
Business development managers, account managers and sales staff who sell to other businesses and want deeper, longer client relationships.
How is it delivered?
It is fully online and self-paced, made up of 21 lessons you can work through in your own time and revisit whenever you like.
What will I be able to do after it?
Build client trust deliberately, understand clients more deeply, add value proactively, and hold the courageous conversations that set an advisor apart.
Can I enrol my whole team?
Yes. Get in touch about enrolling a sales team and we will set up the right plan.